Uploaded by Mini Goose on 2016-10-25.
We created this video featuring The Master Chief and Sgt. Locke telling of their righteous yet conflicting intensions. It played as pre-roll in paid media slots online.
At the conclusion of the video viewers were prompted to continue.
The experience was built for all devices, but the handheld ones utilized the accelerometer which when tipped changed characters and slid open exclusive videos.
Below are a few of The Master Chief's videos giving the fans a peak inside the game and some clues as to his motives. The Halo fans love this stuff!
Uploaded by Mini Goose on 2016-10-25.
Uploaded by Mini Goose on 2016-10-25.
Uploaded by Mini Goose on 2016-10-25.
Tip the other way to reveal Locke's point of view.
Uploaded by Mini Goose on 2016-10-25.
Uploaded by Mini Goose on 2016-10-25.
Uploaded by Mini Goose on 2016-10-25.
The fans got unlocked an in-game reward for watching all 10 of the pieces of content.