Above is a case study which kind of over explains the project.
Below are the series of conflicting messages we built that ran as rich media and pre-roll ads to confuse and delight.
This video (below) drove traffic to the Moves of Marius experience where you could study each move and then watch him make death!
We just had to make an edit out of Marius' slaughters, it was too glorious not to! This proved to be very popular.